SEO Audit Tools: The 9 Best Tools to Enhance and Audit Your Website's SEO in 2024
SEO auditing is the first step taken by many professional SEO experts to assess the health of a website, its content, keyword rankings, and more. Auditing is one of the most important SEO practices for analyzing a website's compliance with search engines.SEO audit tools have different uses; they can be used to analyze and enhance your site's content, evaluate URL structure, and more. SEO audit tools provide recommendations on how to improve your site to achieve better rankings in Google search results.SEO audit tools: The 9 best tools you can work with in 2024.We conducted research and found SEO audit tools for optimizing your online site. SEO audit tools are great for professional SEO agencies as well as for anyone looking to improve their website.
The RavenTools platform is a comprehensive SEO tool and is considered one of the best SEO auditing tools. This program can conduct a complete site audit, identifying any on-page or off-page issues on your website and categorizing them based on their priority level.This tool automates complete marketing reports and offers white-label and agency-branded reports for clients. Their reports include web analytics, PPC, SEO, email, call tracking, social media, and more.
RavenTools' website auditor can identify site issues and improve your website's visibility. Look for page errors, redirects, robots.txt files, malware, and more. RavenTools has audits for visibility issues, identification issues, content issues, linking issues, image issues, and semantic issues, each with its own set of metrics to consider, making it one of the best SEO audit tools. It is a powerful auditor.In addition to the website audit tool, RavenTools also includes competitor domain research, SERP tracking, keyword tracking and research, backlink checker, link spying, and social media tools. This comprehensive tool is relatively inexpensive considering all the features offered compared to other SEO audit tools.
FeaturesComprehensive audit for your websiteSix categories for auditing, each with different analysesCustomizable marketing reportsCompetitor market research
SERP
rank tracker
Keyword search and trackingBacklink
checkerLink
spying toolAudit
scheduling for your site
ProsOne of the most comprehensive
on-page
off-page
auditsCategories audits
Competitive analysis toolsSERP and rank tracking
NegativesLacks some SEO field metricsThere is no historical ranking data
Surfer SEO is not used for a complete audit of a website, but rather for reviewing individual pages for SEO rankings. This intuitive tool is incredibly easy to use and is considered one of the best SEO auditing tools, as it details recommendations for page adjustments one by one. Surfer SEO is great for editing existing on-page content using data-driven analysis to make changes to improve ranking.Surfer SEO compares your page to the top-ranking pages in the SERPs for the target keyword. It compares your website's pages to others so you can know what changes you can make to outperform them. Surfer looks at various factors such as keywords and keyword density, titles, image elements, LSI, NLP, page speed, backlinks, and more. Thus, it is one of the best SEO auditing tools.By comparing your website's pages to the best-performing pages, Surfer SEO helps in auditing individual pages for search engines. It also features content research tools, SERP analysis, and a content editor that offers SEO tips while creating content for your site.
Features:
SERP analysis,
competitive analysis,
backlink reports and recommendations,
NLP analysis,
keyword density analysis,
LSI recommendations,
location-based recommendations,
content editor,
free keyword plugin,
positives server,
complete on-page SEO audit,
provides easy recommendations, an intuitive dashboard and reporting,
great for optimizing individual pages, negatives.
Does not work as a full site auditor. Less off-page analysis than other tools.
SpyFu is another great SEO checker that is affordable, easy to use, and one of the best SEO auditing tools. This tool helps you spy on competitors, providing historical data such as rankings, paid search information, keywords, various ad formats, and more. It is excellent for competitive research from an SEO perspective and for ads and keywords. It can also be used to audit your own SEO performance.SpyFu has a wide range of tools, some of which can be used to review your website's performance. Use SpyFu for competitive analysis, keyword research, backlink auditing, domain comparisons, ranking tracking, and more. Their tools are divided by category, with options for SEO, PPC, keywords, and more. Therefore, it is one of the best SEO auditing tools.One of the best audit options in SpyFu is the SEO reports, which provide an in-depth analysis of the SEO for your website. Create a custom report that includes the most important metrics for your website. The SERP checker is another useful tool for auditing individual pages.
Features SEO research purchasing power research keyword research competitive analysis backlink audit domain name comparison SEO reports SERP checker domain analytics pros many tools for SEO and PPC access to historical SEO data in-depth SEO report cons no dedicated site audit tool
SEMRush is one of the most comprehensive SEO auditing and search engine optimization (SEO) tools available, and it can be used for a quick and easy technical audit of your websites. This tool has a wide range of features, including organic keyword research, competitor analysis, backlink audits, traffic analytics, and more.SEMRush has a dedicated site audit tool that performs a technical SEO audit to ensure the overall health of your website and more. This tool looks into factors such as crawlability, HTTPS errors, linking, AMP issues, and more. It scans for over 130 technical errors and SEO issues and provides recommendations to improve your search rankings. Therefore, it is considered one of the best SEO auditing tools.There are also various other tools available on SEMRush that can be used to audit your site for SEO improvement. Their backlink gap tool can tell you about the backlinks that competitors have and your site lacks. Thus, it is one of the best SEO auditing tools.The domain vs. domain tool compares two websites in a form.
The features of the site auditing tool evaluate more than 130 factors: crawlability assessment, HTTPS check, backlink audits, competitive analysis, domain versus domain audits, internal linking analysis, traffic analytics, keyword research and keyword gap analysis, content analysis, positives, comprehensive technical auditing (SEO). Many other specific auditing tools, content analyzer for measuring on-page SEO, a wide range of tools. Negatives: the tool is expensive for the price and may be complex at first for beginners.
5. Page Optimizer Pro
Page Optimizer Pro is a great tool for page optimization and is one of the best SEO auditing tools. It compares your page to your competitors and looks at a wide range of metrics to improve your rankings. Page Optimizer Pro is also known as POP, and it offers an affordable solution for reviewing your web pages.The POP protocol examines how well your page is optimized for your targeted keyword, evaluating every on-page factor. It considers factors such as keywords, titles, bullet points, lists, images, bold and italic text, alt text, meta tags, and more. The POP protocol provides direct, actionable recommendations to improve your page rankings. Therefore, it is one of the best SEO auditing tools.Page Optimizer Pro is user-friendly and affordable. The new Chrome extension enhances local ranking by targeting your location, making it one of the best SEO auditing tools. The latest update also includes editing and recommendations in Google Docs, allowing you to optimize your page before publishing it.
Features
On-page analysis
SEO improvement recommendations
Chrome extension for local SEO
LSI recommendations
SERP analysis
Schema recommendations
ProsGood on-page checkerHelpful keyword recommendationsGood priceConsDashboard is not intuitively designed Not a complete site checker
6. Cora SEO
Cora SEO by SEO Tool Lab is a great tool for conducting a deep audit of your website's SEO performance and is considered one of the best SEO audit tools. This diagnostic tool examines ranking factors for 2040 and provides direct recommendations based on the results obtained.Cora automatically adapts to Google updates, so when an algorithm change occurs, it reorganizes its programs. Other tools use the same formulas, while Cora's tools rely on a direct mathematical analysis of Google SERPs. This helps to identify the most important factors in reality for Google rankings based on actual results. Therefore, it is one of the best SEO audit tools.Cora includes two additional tools, Cora Diff and Cora Trends. Cora Diff assesses the difference in your rankings after a Google update, allowing you to see which rankings have changed and how to adjust your pages. Cora Trends helps you identify common factors across a set of keywords to assist in optimizing a large number of related pages. Thus, it is considered one of the best SEO audit tools.
FeaturesThe SEO improvement roadmap evaluates over 2000 ranking factorsProvides recommendations for ranking enhancementUpdates with Google algorithm
changesCora
Dev toolCora
Trends tool
Keyword density
reportLSI
reportContent
reportProsIn-depth
auditingAdapts to Google algorithm changesHelps track changes in global ranking after algorithm updatesConsNot the most intuitive and user-friendly dashboard
WooRank is an all-in-one SEO audit and checking tool for websites and is considered one of the best SEO auditing tools. It can give your website an SEO score out of 100 to understand its overall performance, considering search engine optimization, social media, usability, and more.This comprehensive website analysis tool can create branded reports for your website, allowing you to share the data with clients or your executive team. Hence, it is considered one of the best SEO auditing tools.WooRank also offers competitive analysis, where it compares your website with competitors side by side and identifies keywords you may be missing. Their keyword tool allows you to track your keywords and rankings, including local positions. Therefore, it is one of the best SEO auditing tools.WooRank’s Site Crawl tool takes a thorough look at your website and searches for technical issues and SEO-related problems that may go unnoticed by the untrained eye. It identifies and fixes site issues such as HTTP errors, indexing errors, duplicate content, and more. Therefore, it is one of the best tools for SEO audits.
Features:
Crawling to the site to search for SEO errors,
SEO monitoring tool,
monitoring site health and uptime,
keyword tracking tool,
competitor analysis tools,
sales tools,
WooRank analysis extension,
WooRank SEO projects –
tracking website project positives,
in-depth site analysis,
competitor keyword analysis,
Site crawling for off-page errors.
Negatives: Long learning curve for beginners,
single user access unless you choose the enterprise plan.
8. Screaming Frog
The Screaming Frog platform is a fantastic auditing tool used by digital marketing professionals everywhere, and it is one of the best SEO audit tools. The SEO spider crawls your website to discover technical issues, content problems, and more.Screaming Frog extracts data and looks for common SEO issues, including page load speed, core content data, technical SEO issues, and more. Therefore, it is one of the best SEO audit tools.Screaming Frog can detect errors such as broken links, redirects, page titles, meta data, robot tags, XML sitemap issues, and more. This tool provides a visual structure of the site, allowing you to better interpret your site's internal linking structure. Thus, it is one of the best SEO audit tools as it integrates with Google Analytics, Google Search Console, and Google PageSpeed Insights.Screaming Frog offers a free version that allows up to 500 URL crawls, but it lacks some of the best features of the premium version. With the premium version, you can access tools like custom search.
Features include:
Re-directing properties,
broken link analysis,
auditing metadata,
extracting XPath data,
reviewing robots and directives,
creating XML sitemaps,
Google search integrations,
visualizing site structure,
pros of in-depth technical auditing,
visual site engineering tool,
full site crawling for both small and large sites. Cons:
The free version lacks most features.
9. AhRefs
AhRefs is one of the most comprehensive SEO (Search Engine Optimization) tools,
used by both individuals and top digital marketing experts,
and it is one of the best SEO auditing tools.
AhRefs also functions as an auditing tool for both on-page and off-page SEO.
This SEO auditor can help improve your website's Google search performance,
discovering everything from broken links to technical issues,
meta descriptions, and more. Therefore,
it is considered one of the best SEO auditing tools.
AhRefs conducts powerful SEO audits for those serious about Search Engine Optimization. With this tool,
you can enhance page speed, organic traffic
perform a full website analysis, and utilize structured data to improve your site. Hence
it is among the best SEO auditing tools.The site audit tool provides on-page SEO improvement tips
rankings similar to Google Analytics
and backlink analysis to inform your link-building campaigns.AhRefs is one of the most advanced digital marketing tools to improve your website's search results. It offers more data points than free tools like Google.
Features: Site audit tool,
comprehensive web analysis
rank tracker
link building analysis
site explorer
keyword explorer
content explorer.
Pros: In-depth site auditing
comprehensive metrics and tools
competitive analysis
actionable insights. Cons: Complex to use for beginners
Expensive.
SummaryUse these SEO audit and optimization tools to analyze and improve your website's performance. Search Engine Optimization (SEO) is a constantly evolving practice, and auditing can help you maintain a good ranking for your pages and improve traffic on underperforming pages.You can also use the Nafthly platform to work with the best SEO experts and achieve the best results for your site in record time and at a reasonable cost within your company's budget.Check out our favorite audit tools from this list or let us know your favorite tools in the comments!
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